---
title: "(4) GTM Yourself - by Alex Shartsis and Jory Des Jardins"
source: "https://optionalitylife.substack.com/p/gtm-yourself"
domain: "optionalitylife.substack.com"
type: "article"
summarized_at: "2026-06-27"
canonical: "https://tl-dr.cc/s/4-gtm-yourself-by-alex-shartsis-and-jory-des-jardins-KWu-"
---

# (4) GTM Yourself - by Alex Shartsis and Jory Des Jardins

**Source:** [optionalitylife.substack.com](https://optionalitylife.substack.com/p/gtm-yourself)  
**Summarized:** 2026-06-27  

- Apply startup Go-to-Market strategy to your personal business — identify product-market fit, test channels, and iterate based on results.
- Define the specific pain you solve for clients and ensure you have or can access all capabilities needed to deliver a complete solution.
- Test channels systematically (cold email, LinkedIn, podcasts, etc.) and double down on what works; kill what doesn't.
- Shift mindset: you are The Product — test, measure honestly, and shut down underperforming initiatives.
- Prioritize networking as your primary new business channel; run experiments as supplements, not replacements.
- Start an email newsletter to stay connected with past and future clients; consistency and relevance matter more than universal readership.
- Distinguish between productive experimentation and procrastination; use time blocking and attach real outcomes to activities.
- Don't avoid follow-ups and closing conversations — one follow-up is sufficient before moving on.
- Consider a full-time job as a valid GTM pivot if current independent strategy isn't working; it's a strategic choice, not giving up.

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